The Belarusian Father Frost’s Estate is the country’s most famous tourism brand, attracting approximately 150,000 visitors annually.

The Belarusian Father Frost’s Estate opened in 2003. Its 15 hectares are home to carved houses, fairytale sculptures, and a New Year’s tree. Father Frost’s main house is decorated with carvings and paintings. Father Frost welcomes guests year-round and answers letters. The estate includes the Snow Maiden’s Tower, the Magic Mill, and other landmarks with their own legends. Guests can make wishes and receive gifts. There are also souvenir shops, a snack bar serving Belarusian cuisine, and recreational areas.